Before / After
From local home styling to a more refined spatial design brand.
Lumen Studio was moving beyond simple home styling and into a more refined, minimal interior direction. The old identity felt friendly and approachable, but it no longer matched the studio's shift toward cleaner spaces, quieter luxury, and more intentional furniture and spatial design.
The previous identity felt soft and local, with a lightbulb icon, pale colors, and simple service-flyer styling that made the studio feel more like basic home decorating than elevated interior design.
The new identity moves Lumen into a restrained monochrome system with stronger rhythm, clearer hierarchy, and a more architectural, design-led presence.
Client Request
Help the studio move away from a basic home-decorator look and create an identity that supports a more minimal, elevated interior design direction.
What Wasn't Working
The old visuals felt too soft, too generic, and too close to a beginner template. They did not communicate the studio's new focus on minimal spaces, furniture direction, and refined interiors.
What We Changed
We simplified the palette, removed obvious decorative cues, strengthened the typography, and created a more monochrome visual system that feels calmer, sharper, and more premium.
Result
Lumen now feels more intentional, architectural, and aligned with clients looking for thoughtful minimal interiors instead of basic home styling.
Brand Direction
A clearer visual system built for trust.
This project shows how brand identity can move a business away from generic visuals and into a more cohesive, premium, and memorable market presence.
Applications
Designed to work beyond the logo.
The identity is shown across collateral, printed materials, packaging, signage, and digital touchpoints so the brand feels consistent wherever a client meets it.
What Changed
A shift in how the
studio is perceived.
The rebrand gave Lumen Studio a structured, refined visual system that aligned with the quality of their spatial work. The identity now carries the same level of consideration as the environments they design.
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transformation.
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